About Us

XENA PARTNERS is a Tokyo-based strategic advisory and project execution firm specializing in global sports, entertainment, and international business initiatives.

We support international organizations, rights holders, brands, and event owners in successfully navigating the Japanese market through strategic advisory, partnership development, market entry support, and local operational execution.

Our experience spans sports events, entertainment projects, sponsorship development, business operations, and stakeholder management, helping bridge global ambitions with local opportunities.

By connecting people, cultures, and opportunities, we help transform ideas into successful projects and long-term partnerships.